1. Introduction
Dream Thrive Limited (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our global e-commerce platform specializing in trench coats. By accessing our website and using our services, you consent to the data practices described in this policy. We process all personal data in compliance with the Hong Kong Personal Data (Privacy) Ordinance and other applicable international data protection laws.
2. Information We Collect
We collect various types of information to provide and improve our services:
- Personal identifiers including name, email address, telephone number, and contact details
- Shipping and billing addresses with recipient information
- Payment information processed through secure payment gateways
- Purchase history of trench coats, sizes, colors, and style preferences
- Customer service communication records and product reviews
- Technical data including IP address, browser type, device information, and usage patterns
- Marketing preferences and newsletter subscription status
3. Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Performance of contract to fulfill your orders and deliver products
- Your explicit consent for specific processing activities including marketing communications
- Legitimate business interests for website improvement and service enhancement
- Legal compliance requirements including tax and regulatory obligations
4. How We Use Your Information
We use the collected information for these specific purposes:
- Processing and delivering your orders for trench coats
- Managing your customer account and personalizing your shopping experience
- Processing payments and preventing fraudulent transactions
- Providing customer support and resolving inquiries
- Sending marketing communications about new collections and promotions (with your consent)
- Improving our website functionality and product offerings
- Conducting security monitoring and maintaining system integrity
- Complying with legal requirements and handling disputes
5. Data Sharing and Disclosure
We may share your information with trusted third parties under strict confidentiality agreements:
- Logistics partners including international shipping carriers for order delivery
- Payment processors compliant with PCI DSS security standards
- IT service providers for website hosting, maintenance, and analytics
- Marketing platforms for email campaigns and digital advertising
- Professional advisors and legal authorities when required by law
6. International Data Transfers
As a global e-commerce company headquartered in Hong Kong, your data may be transferred to and processed in countries outside your residence. We ensure all international data transfers are protected by appropriate safeguards, including standard contractual clauses and comprehensive data processing agreements that meet international security standards.
7. Data Security Measures
We implement comprehensive technical and organizational security measures:
- SSL encryption technology for all data transmissions
- Secure payment gateways with advanced fraud detection systems
- Regular security assessments and vulnerability testing
- Access controls and authentication protocols
- Employee training on data protection and privacy practices
- Data minimization and pseudonymization procedures
8. Data Retention Periods
We retain personal data only as long as necessary for legitimate business purposes:
- Order information: 7 years for tax and accounting compliance
- Customer accounts: Until account deletion request is processed
- Marketing data: Until consent withdrawal is received
- Customer service records: 3 years for quality assurance
- Technical data: 2 years for analytics and security purposes
9. Your Data Protection Rights
You have the following rights regarding your personal data:
- Right to access and receive copies of your personal information
- Right to correct inaccurate or incomplete data
- Right to request deletion of your personal data under certain conditions
- Right to restrict processing of your information
- Right to data portability in a structured, machine-readable format
- Right to object to processing based on legitimate interests
- Right to withdraw consent for marketing communications at any time
10. Contact Information
For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our Data Protection Officer:
Email: [email protected]
We are committed to resolving any privacy concerns promptly and professionally. If you are unsatisfied with our response, you have the right to lodge a complaint with the Hong Kong Privacy Commissioner for Personal Data.